SPONSOR & EXHIBITOR OPPORTUNITIES
EXPO / PACKET PICKUP
Position your brand at the center of one of the most unique running events in the region. The Binational Race Expo & Packet Pickup is the gateway to race weekend, where more than 3,000 participants—health-conscious, motivated, and achievement-driven—pick up their race kits. This is your chance to connect with a highly desirable demographic that values quality, performance, and lifestyle experiences.
Held at Las Américas Premium Outlets, the busiest retail hub on the San Diego–Tijuana border, the Expo guarantees maximum visibility and engagement. Sponsors and exhibitors can showcase products, activate brand experiences, provide samples, and build meaningful connections with runners and their families in an energetic and receptive environment.
Event Details:
Location: Las Américas Premium Outlets, 4211 Camino De La Plaza, San Diego, CA 92173
Setup: Saturday, October 25, from 8:00 – 9:30 AM
Event Hours: Saturday, October 25, from 10:00 AM – 5:00 PM
Investment: $600
With limited exhibitor space available, this is an exclusive opportunity to position your brand in front of an engaged audience and be part of an event that unites communities across borders.
Reserve your booth today and amplify your impact at the Binational Race.
FINISH LINE FESTIVAL
Celebrate with us where the race ends and the festivities begin. The Finish Line Festival at Parque de la Amistad, Playas de Tijuana transforms the finish area into a vibrant gathering space filled with energy, culture, and community spirit. With the Pacific Ocean as a backdrop, thousands of runners, families, and spectators come together to enjoy the culmination of an unforgettable event.
Festival Highlights:
Location: Parque de la Amistad, Playas de Tijuana Event Hours: Sunday, October 26, from 8:00 AM – 12:00 PM
Audience: Runners, families, friends, and local community members
Experience: Live music, cultural showcases, and diverse food offerings—from authentic Mexican cuisine to refreshing post-race treats
As a sponsor or exhibitor, you’ll connect with attendees in a celebratory environment where emotions run high and people are eager to engage. It’s a premium opportunity to elevate your brand, create memorable interactions, and align with an event that celebrates achievement and binational unity.
Investment: $600
For sponsorship and exhibitor opportunities, please contact us at info@binationalrace.com
VIRTUAL GOODIE BAG INSERT
Expand your brand’s reach with our Virtual Goody Bag, a powerful tool designed to deliver your message directly into the hands of participants—before, during, and after race day. Exhibitors and sponsors can post digital coupons, special offers, or direct links to their website, driving both visibility and measurable engagement.
A link to the Virtual Goody Bag will be prominently featured on the high-traffic Binational Race website leading up to and following the event, and it will also be emailed directly to every registered Half Marathon and 10K participant. Unlike traditional physical bags with a single touchpoint, the Virtual Goody Bag offers multiple impressions and extended exposure with participants.
This solution is not only cost-effective and eco-friendly, but also ensures your brand enjoys sustained visibility without the expense of producing physical materials.
Investment:
- $300 for a standard posting
- Complimentary with booth purchase
For more information, please contact us at info@binationalrace.com
All-in Visibility: Expo + Festival + Virtual Goody Bag for $1,000
OURALLIANCES
VOLUNTEERS
Not running but still want to be part of this historic event? Become a volunteer and play an essential role in making the Binational Race a success. Whether assisting athletes, supporting logistics, or engaging with the community, there’s a meaningful place for everyone.
Why Volunteer?
Volunteering is more than helping runners—it’s about being part of a passionate community, meeting new people, and experiencing the race from a unique perspective.
Roles and Responsibilities
Volunteers are vital to the event. From manning hydration stations and cheering on the course, to assisting with packet pick-up and supporting the finish line, every role contributes to an exceptional race experience.
Join Our Team
Ready to make a difference? Sign up to volunteer and receive all the details you need. Your contribution will help create an unforgettable experience for thousands of runners, families, and supporters.
For volunteering opportunities, click here.
BECOME A BINATIONAL RACE AMBASSADOR
Join a global movement that connects runners across borders! As a Binational Race Ambassador, you’ll help promote the race, inspire participants, and share the excitement of this unique binational event.
What You’ll Do:
* Share race updates on social media and in your running community
* Encourage runners from both countries to register and train
* Represent the race at local events, expos, and race weekend activities
Perks & Benefits:
* Complimentary race entry and official ambassador gear
* Earn bonus entries for participants who register using your code
* Connect with a global network of runners and gain exposure
Be part of a community that celebrates unity, culture, and the joy of running. Sign up and help make the Binational Race unforgettable!